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Every year fall is an exciting time with College and NFL Football, the MLB Playoffs, and the start of the NHL and NBA Season. This year we get an added bonus. The World Cup! 

Ahh, Spring. A time for new beginnings and hope for sports fans. The Madness of March, and the college basketball tournament, is behind us so much is still ahead of us. Around the sports world excitement is building that will have all of us fired up for what comes next. 

I know, I know, they always talking about the Holidays being the most wonderful time of the year, but I just don't buy into that. For me, as a sports fan, Fall is the most wonderful time. That's right, I said it, and I don't feel the least bit bad about it.

Over the last week, it has become abundantly clear that comfortable socks can make a major difference in happiness.

A place where Central Michigan and Arizona State fans could both come into the store and find something for their favorite team. I wanted to have a place where new fans could discover teams that they would embrace as their own. A place where people would not just go to buy something and go away, but where you could have a barber shop conversation with other fans, learn about new teams, discover a logo you might fall in love with (Maybe some kind of TokyoDachi style)